Dimension for the Social Web
The social web is flat. By focusing solely on individuals' interactions with friends, it neglects the depth inherent in the many facets of our identities and the contextual communities that help us cultivate and strengthen them.
Simply put, we build better conversation channels for communities.
Only when we feel aligned with others in our passions can we transcend our personal identities and strive for one more powerful.
Trivia: "voxle" is a play on the real word "voxel," a volumetric (3D) pixel.
For us, the voxle represents the smallest element of community from which can emerge a united voice.
Co-Founder · Product & Design
Formerly the Social Design Evangelist at Facebook, Eric defined and promoted the Social Design Guidelines that describe how to build effective social systems. Previously, he improved structured data at Google and evangelized mobile app design at Apple. He's also worked with a variety of startups independently and builds his own projects. He holds a BSE in Digital Media Design and a minor in Psychology from the University of Pennsylvania.
Co-Founder · Engineering
Ayan is a full stack developer who was most recently a senior engineer at Funzio (acquired by GREE) working on both client and server teams. Previously, he was a consultant creating applications for Google, Adobe, ExxonMobil, HP, and other top corporations. He holds a Bachelors of IT (courses in Design and Software Engineering) from Carleton University.
Foundation is a social operating system. Early product design for technology focused on our interactions with the computer. These days, we focus on our interactions with each other. If computers and our interactions with them can be built on operating systems, we figure so too can our communities and our interactions with them.
OneUpMe is a community of wordplay enthusiasts who come together daily to participate in a variety of word games. Built on Foundation, the site's been around since the Fall of 2010 and has been featured in a variety of articles.


We exist bicoastally in San Francisco, CA and New York, NY.
We believe strongly in communities and the communal mindset: we are better as individuals and as a species when we work together to produce something bigger than ourselves. We theorize about social design and humanity and build systems based on the fundamental principles we uncover and define.
Read more about our stories of Social Design on FishoftheBay.com.